5 Things Only A Community Manager Will Tell You-Tips To Improve Your Social Media Marketing
5 Things Only A Community Manager Will Tell You-Tips To Improve Your Social Media Marketing
Digital marketing has become a hotbed; crucial for expanding marketing efforts for small and large enterprises.
Whether you are a small business looking to improve your social media, or you just got a job in the field.
Congratulations! You are on the right track. Digital marketing is an effective tool for reaching, building awareness and driving intentional conversions.
To effectively achieve your desired goals, there are a couple of things that should be at the back of your head to improve your marketing efforts.
1. Audience Insights
Marketing is an all-round activity. Awareness, Conversion and Post- Purchase engagement are important for a healthy pipeline. Community managers need to know their audience, and have their audience analytics closer. Knowing who with engages your content provides a guideline on creating content for the community, amplifying fans's and advocates voice in your brand message. Borrow your target audience's voice to create a deeper connection.
These platforms have made it easy for users to access audience analytics easily for important metrics.
2. Curating Content
Part of an incredible social media strategy is curating content. Curating content is an intriguing process of finding and arranging relatable content in a clear structure. This is evidence that, as an organization, it is about building an enganged and diverse community, rather than of selling all the time.
Curating content should be approached with the same intent, as content creation.
- Relatability
As much as, the content is "borrowed" from a credible source- it has to make sense to your target audience. It should be packaged in the brand's voice to retain uniformity.
Connecting dots, identifying patterns and relationships is an important part of uncovering rare gems.
This will trustworthiness and expertise in your field.
- Reputation and Visibility
Uncovering and evangelizing rare gems is an un debatable way of growing visibility. These positive social signs over time in boost the brand's search engine. Generated traffic from discovered content builds authority and page rankings in appearance from specific terms on search engine results pages.
When curating content, allow a truthful process. Giving credit to all sources should be a priority, it not only shows appreciation for the dedicated work, appropriate use of their work could also save you from legal action.
3. Research is the name of the game.
Keeping audiences hooked and engaged seems is a rising challenge welcome from all the pings and notifications from their devices every few seconds.
Present the audience with what they are curious about in their preferred content forms. Distilled, simple and clear engaging content forms in Gifs, Memes and infographics is not out of reach.
How so? Keyword planners, keyword research and content discovery tools are resourceful in discovery of what's hot or not.
That is not all.
Keep a close eye on content performance on various platforms to discover what content forms do well, and replicate that.
Research and discovery of various topics keeps the content fresh, relatable and evergreen to driving positive results.
4. Pictures Are Worth 1000 words
You probably heard a picture is worth a thousand words. Visuals communicate words and emotions without text. When a user lands on your social media page- what are you trying to communicate? Does it put across what they are reading?
Social media performs better with great visuals, irrespective of the copy.
Experiment repeatedly with various forms of content like carousels, reels, stories. They are 10% better at driving engagement.
Explore easy to use content creation tools such as Canva to create quirky and creative artwork in a short period. There are other tools that provide creatives with an oasis of resources to express themselves and drive business goals.
When creating banners, customize with the logo and company details as they are key to differentiation and memorability.
5. Micro influencers for Macro-Engagement
Influencers have become a key element in digital media campaigns. Many businesses are now engaging social media influencers to push their product and brand awareness among their target audience. According to this study, 42% of marketers found out that influencer marketing provides the best return on interest, compared to paid media ads, SEO and email marketing. As a result, influencer marketing has become a multi-million industry.
Before deciding on what influencers to use for a campaign, there are two types of social media influencers. Macro-influencers, typically have over 100,000 followers on their platforms and their engagement rate is typically 7%, when micro-influencers create astonishing content and boast an engagement rate of anywhere from 7-20%.
The reason micro-influencers have a high engagement rate is because they are a mix of a good friend and an influencer, driven by the constant engagement within their community.
Micro-influencers are seen as authentic, they connect with their community, and their desire for growth are the best bet for a great ROI on a budget.
6. Aspire to become a T-shape Marketer
There has been plenty of talk about being a cross-functional marketer. Proficiency in writing, search engine optimization, analytics, content management and other fields are crucial for professional success. T-shape marketing needs deep expertise in 1-2 areas while other fields support other digital tactics.
These will enable you to provide vision and knowledge to an organization in understanding different digital channels to make the right decisions that support growth.
Digital media marketing is all about engaging and interacting with your online community.
Your audience can read the tone and mood of your posts. Being passionate and having fun with your work and posts, is creating a palatable experience with your community. Tell stories the way you’d narrate with your friends. Do not be afraid to tryout new ideas, experiment and be bold.