Cameroon Media Landscape Report - Television And Radio Advertising Spends Q1 2023.

Cameroon boasts of a rich media landscape with more than registered 600 newspapers, 200 radio stations and more than 60 TV channels for approximately 28 million people.

The nature of the media landscape informs that Cameroon audiences primarily rely on traditional media for information and entertainment.

The media landscape, evolving with the advent of technology and digital media promises an overflow of opportunities in strategic communications. Cameroon's expansive media ecosystem encourages media spends for a larger and diverse audience reach. 

In Q1 of 2023,

• 93% of the recorded ad spends were attributed to television, while radio accounted for 7%.
• Total campaign spends were down by 27% from the previous quarter.
• Betting and gambling-related campaigns drew the highest ad spends for a consecutive quarter
• "WHO Covid-19 Awareness" was the top campaign in the period. 

In radio, the beverage industry had the highest radio spends, while RSI FM Station was the top spending channel in the quarter under study.

The emergence of accurate, reliable and accessible media intelligence tools is enabling communication professionals to accurately track media accountability in traditional platforms. The accuracy and the quality of data delivered inform actionable truths to improve strategic communication strategies and show value for investment. Discover our full range of Cameroon media solutions here.

Access the Cameroon Television and Radio Ad Spends Report in the link below.