Why smart brands invest in Media Monitoring
By definition, media intelligence is the process of collecting and studying extended amounts of data and information generated by multiple media channels in order to gain strategic insights into business performances as well as its purposes.
Simply put, it is much like media monitoring, but in an actionable manner that extracts specific data and increases productivity.
Media intelligence specialists source and analyse their data from written editorial material, digital news media, and broadcasts.
Content can also be gathered from various other digital media platforms, soft-content based sites, blogs, and social media networks.
With the explosive growth of digital content in Kenya, you or your brand could be mentioned in this very minute. How will you be a part of, or influence the nature of that conversation?
In Kenya, there are approximately 11 million social media users, which is equivalent to 20.2% of the Kenyan population. The top 4 social media apps in the country are Whatsapp (96.5%), Youtube (91.3%), Facebook (80.5%) and Instagram (70.9%) with users between 16-64 ages.
Media intelligence helps you surf through and make sense of an overwhelming amount of content, most of which is produced, consumed & responded to each day. Without Media Intelligence, you risk being in the dark, perhaps being blindsided or missing out on a terrific opportunity for your brand.
With ReelAnalytics, you can automate monitoring to search for your brand and other keywords, combining millions of news articles, online posts, and social mentions each and every day. This monitoring allows you to take swift action when negative commentary erupts—giving you the opportunity to mitigate the situation, take control of the message, and potentially turn your detractors into supporters.
Consider these ways you can protect your brand through proactive media intelligence:
- Sentiment monitoring-Stay on top of what people are saying about you. Monitor product sentiment in customer feedback and brand mentions-whether the context is positive or negative.
- Fact-based decision making, not based on a hunch-Make guided decisions for your PR and marketing efforts for better results.
- Respond Swiftly-Amplify a great marketing campaign, jump on a trend and mitigate a brand crisis to prevent a full-blown disaster.
- Keep an eye on the competition-Keep track of your competitor’s mentions and what they publish.
- Anticipate changes-Use media monitoring to stay up-to-date about everything in your market – competitors, vendors, regulatory bodies, influencers, customers – and learn so much about your industry’s current landscape and where it’s headed- and adapt quickly.
This is why marketing intelligence is a smart move for brands looking to create their edge. When it comes to analysing touchpoints, understanding and improving brand perceptions, talk to us for a personalised strategy here.