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Data-backed research and strategic insights from our media intelligence experts.

Latest articles

25 articles

Jun 8, 2026

The Mathematics Of Brand Decay: Consequences Of A Declining Share Of Voice

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‌A Q1 2025 Strategic Media Analysis of Kenya's Golf Sponsorship Ecosystem |NCBA And ABSA KES 100M+ Golf Sponsorship Case Study

Jun 8, 2026

‌A Q1 2025 Strategic Media Analysis of Kenya's Golf Sponsorship Ecosystem |NCBA And ABSA KES 100M+ Golf Sponsorship Case Study

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The End‍ of‍ an Era:⁠ Showm⁠ax Shuts Down Aft⁠er $291.3m Trading L⁠o‌ss

Mar 9, 2026

The End‍ of‍ an Era:⁠ Showm⁠ax Shuts Down Aft⁠er $291.3m Trading L⁠o‌ss

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Nairobi's Billboard Crisis: Analyzing The James Gichuru Road To JKIA Highway Billboard Clearance

Jan 26, 2026

Nairobi's Billboard Crisis: Analyzing The James Gichuru Road To JKIA Highway Billboard Clearance

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Strategic Mer⁠gers Amplifying Bran‌d Visi⁠bility: 3 Brands, A KES 252B Group Valuation The Allianz-Jubilee-Sanlam Market Domination

Nov 20, 2025

Strategic Mer⁠gers Amplifying Bran‌d Visi⁠bility: 3 Brands, A KES 252B Group Valuation The Allianz-Jubilee-Sanlam Market Domination

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Aug 25, 2025

A Case Study On Brand Dominance Among Cameroon’s Leading Advertisers: Based On Reelanalytics Media Monitoring Data

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