Kenya's Hospitality Industry Report
Kenya's hospitality industry had been hit hard by the coronavirus pandemic — since the start of the outbreak, there were numerous challenges in the sector. Health restrictions put in place led to a sharp decline of its contribution to Kenya's Gross Domestic Product (GDP) by nearly 50 percent in comparison to 2019. Further, approximately 1.2 million Kenyans lost their jobs stunting economic progression.
Speaking at the The Kenya Food, Drink and Hospitality Expo Program, Enoch Mokaya, our senior analyst shared unique insights encompassing the advertising spends in the hospitality industry in comparison for the years 2019/2020 and 2021 ongoing.
The recovery of some sectors, proved Kenya’s resilience and quick adaptation to the economic shocks as output in H1 2021 rose significantly as soon as the various containment measures were lifted.
In the report
- Advertising expenditure in 2021 increased by 6% compared to the previous year-mainly attributed to recovery across various sectors of the economy.
- Betting and Gambling and Beverage Sectors players were responsible for increased spending in 2021, with BetWay accounting for the top campaign with 5% of total media spends.
- In the beverage sector, “Guinness Stout” and “Coca-Cola Taste The Feeling” were the most advertised campaigns, with a 122% increase from the previous year and the beer category reporting the highest growth (415%).
The report reveals stiff competition in the food and beverage sector where industry players such as Java announced plans to open multiple subsidiary outlets as well as entry of other international franchises within the region.
To see more of these insights, download the Food, Beverage and Hospitality Report in the button below.