Media Intelligence

Media planning & strategy

Meet the desired advertising results and campaign effectiveness

A great media plan will formulate a combination of media that will enable an advertiser to communicate their message effectively and cost effectively. At ReelAnalytics, our media planners and data scientists will evaluate your brand and media to determine the correct combination of messaging and media mix on which to advertise in order to reach consumers in a positive and impactful way.

Audience analysis

Gain a deeper understanding of your current and potential customers to improve marketing strategy, customer experience, and brand perception.

While what is being said about your brand is important, who says it is just as important. The more you know about your audience, the better you can serve their interests and needs because any marketing decision you make begins with defining your buying persona. An audience-centered approach is important for brands because messages will be created and delivered in an appropriate manner. ReelAnalytics will help you identify your target audience through effective research.

Media Optimisation

Enhancing your return on media investment

Strategically maximize your media budgets using the best media channel mix to increase your chances of connecting with your target audience. The lines between online and off-line channels are becoming increasingly blurred as they become more intertwined. If you want a solid overall approach to media optimization, you need a healthy balance of online and offline channels.

Media buying & placement

Get your campaigns at the most efficient cost and effective ad positioning

Before a media buy happens, we perform research to optimize the return on investment on your advertising budget. We evaluate media channel formats to derive the best mix and rates that coincide with your media plan, negotiate the costs, keep you abreast of media trends and build relationships with partners at strategic points of the media buying process.

360° Media Dashboards

See which touch points work together to get the most from your media budget with the greatest impact.

ReelAnalytics media dashboards offer a single platform with regional access to market intelligence. Our single log in grants you access to enhanced comparative media monitoring intelligence across markets, channels, audience analysis & audience targeting. This gives advertisers a unified strategy dashboard across media transaction, placement, post campaign evaluation and media budget transparency and ROI.

Digital Advertising

Advertisers can reach their target audience by employing both online as well as offline channels. In the modern age of a digital world, a well planned and executed digital advertising campaign can prove to be a highly effective and cost-efficient strategy.

Digital advertising is a powerful way of reaching your target market by using online media channels such as social media, email, search engines, mobile apps and websites. ReelAnalytics employs a data-driven approach to digital advertising that gives advertisers granular details of their online campaigns and outcomes. The us of our technology makes digital advertising an important additional tool for brands to connect with their audience.

Programmatic advertising

Using technology to automate and extremely targeted online Ad buying campaign in real-time.

Programmatic advertising is a method for buying and placing digital advertisements using automated technology. Often, programmatic media is bought and sold in auction-like environments that operate much like a stock market. ReelAnalytics uses programmatic advertising when planning and executing digital media campaigns for our clients. This approach allows our clients to continuously optimise ad campaigns based on performance over time and to maximise advertising impact.